Monday, January 16, 2012

Tissues for Sniffle Issues

That day, while buying tissues, I realized I am a marketer's dream. I am the sort of person that would pay more, for instance, to get a box of tissues with a Winnie the Pooh design instead of cheaper, uglier alternatives. Of course, that is not to say I am as superficial as to disregard a product of merit simply due to the design of the packaging but if given a choice between two exact same products in different packaging, I would probably go for the one in the packaging I find more attractive, even if it might cost a bit more.

At risk of contradicting myself, there is a limit to how much extra I am willing to pay in order to have the more aesthetically-pleasing product. I would also not tolerate a crappy product no matter how good it looks. It probably boils down to perceived value.

And right now, my perception is that this limited edition fun pack deserves limited edition fun pack tissues :D

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